The Brewery shopping centre is based in Romford, Essex. It has a range of outlets that attract customers from the local area, from big chains to independents and a range of places to eat.
Tom Stobbart Manager at The Brewery wanted to add something alongside seasonal events. Mindful of the homeless issue in and around the borough and because of ties with local homeless shelter charity Hope4Havering, we worked with Tom and the team to brainstorm an event that would really make a difference.
After we coined the initial idea, we got to work making this a reality.
To grow participation, we arranged retailer meetings where, with help from Hope4Havering, explained why this was such an important event.
We then created a succinct social media and web campaign including: Interviews with Kim Merry founder of Hope4Havering and a press release as well as setting up a Just Giving page for donations.
Tom Stobbart
Centre Manager
“Homelessness affects a huge amount of people in every single area and Romford is no different. As a community centre we wanted to ensure we made some noise around this topic and raise money. We turned to OnBrand who have put on most of our events, and together we coined the Brewery Sleepout.”
“I’m so proud of the money we raised and take my hat off to the OnBrand team who organised the whole thing from start to finish, as well as taking time away from their families to join in the event.”
OnBrand
12-14 Victoria Street
St Albans
Hertfordshire
AL1 3JB